South Korea is at the forefront of the global "Digital Eye Strain" phenomenon, given its high density of high-tech industries and nearly universal smartphone penetration. The South Korea Eye Health Supplements Market is characterized by an extremely high adoption rate among the younger workforce and students. In this market, eye health is viewed as a critical component of "Total Wellness," leading to the popularity of portable, on-the-go formats like liquid ampoules and jelly sticks that are easily consumed during the workday.

A unique driver in South Korea is the intense focus on "Beauty from Within," where eye supplements are often marketed alongside skin-health ingredients. The "Bright Eye" aesthetic is a major marketing trend, linking clear, healthy eyes to overall facial vitality. As a result, the South Korean market is seeing a surge in the use of Astaxanthin, a potent antioxidant known for its ability to improve ciliary muscle contraction and reduce eye fatigue. This fusion of cosmetic appeal and clinical efficacy makes South Korea a key testing ground for new, high-potency ocular ingredients.