Shifting Habits: The Role of Awareness in Supplement Adoption in India
The India Vitamins Minerals Supplement Market has entered a pivotal phase of consumer-led growth. One of the most influential factors driving this momentum is the increasing consumer nutrition awareness across urban and semi-urban populations.
Over the past decade, Indian consumers have become more educated about the link between nutrition and long-term health. Government-led campaigns, corporate wellness initiatives, and digital influencers are significantly shaping public perception about...
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