• Being the Answer: Using Quora and Reddit for Inbound Marketing
    Social media is "interruption marketing"—you are trying to stop someone from scrolling. Search marketing is "inbound marketing"—you are appearing exactly when someone is looking for an answer. Platforms like Quora and Reddit are high-authority search engines in their own right. For non-fiction authors (and niche fiction), answering questions on these platforms is a powerful,...
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  • What Articles to Post on an Author’s Blogs
    Having a blog is a powerful asset for any author. A well-maintained blog not only showcases your expertise and interests but also serves as a strategic tool for book promotion services. Experienced publicists recommend blogging as a way to build and engage an audience. To maximize the benefits, it’s wise to develop a thoughtful content plan. This plan helps maintain a consistent posting...
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